Inspiration

To get some inspiration of what I want to include in my own video I looked at a range of videos from the same (or similar) genre to my own song. From this I found certain techniques (mainly regarding editing) which I thought looked very effective and would possibly fit into my own video.

One of the video's I looked at was 'Figure it Out' by Royal Blood, which particularly attracted me due to the use of colour. The video has edited the colour so that the shot is tinted in either blue or red depending on the shot. This is unique and not common of many music videos meaning it is memorable. In addition to this the editing technique helps to develop the narrative because the scene is viewed differently in each colour effect. For example when the red tint is used at the beginning we are unable to see the red blood on the girls t-shirt but when the colour tint changes to blue the blood on her t-shirt is revealed, hence developing the narrative. I think using a technique similar to this on my video would look quite effective and help to recreate the psychedelic feel of the song. If decided to do this however it would be used in a more abstract way and not as a way of developing the narrative.

I also thought the use of editing in Alt-J's 'Breezeblocks' was interesting and different. The video has been put into reverse so that everything happens backwards, for example a shot is used of a glass bottle smashing against a wall however we instead see the glass fragments coming together on the wall and reforming the bottle. This is different to many mainstream videos which tend to be less experimental with both editing and style. I think using reverse editing in my video would look effective in small sections due to the fast tempo of the song. If I used this editing technique it'd be it'd be used in time to the beat to allow the video to flow and would probably be used to express the characters feelings.

This video by Drowners also has editing which is quite different and interesting. The video for 'A Button On Your Blouse' using a split screen with one shot being of the band (and the lead singer lip syncing) and the other shot being of the band and others doing different things. There is also a four piece split screen at the end. This is quite unique and gives different audience members something to look at so you don't get bored. For example if you are not interested in the shot shown on the right you can instead watch the other shot of the band. The shots also having contrasting effects as the shot on the left is constantly in black and white whereas the shot on the right often has tints of red etc. I think using a split screen in my video for short periods would look effective as it would allow me to contrast the characters emotions. If I decided to use this technique it would probably be as part of the narrative rather than performance but I may also use it on small sections of lip sync.