Postives and Negatives of Existing Music Videos

Beyonce - Halo

Positives: 

• It has a clear narrative 
• Its a fairly simple concept but things such as the lip sinking and the dancing hold the viewers attention
• The use of bright lighting within the video helps to express the positivity of the song and goes alongside the 'angel' theme
• The editing matches the slow tempo of the song 
• The cinematography varies throughout preventing the video from becoming boring

Negatives:

• Several of the shots are maybe too long and get boring to watch 
• Its not very unique and is something that I'm not likely to remember
• Its possibly too simple 

Kasabian - Vlad the Impaler

Positives:

• It again has a clear narrative which is entertaining and at times quite funny
• The concept is fairly unique and different to most music videos
• It uses a range of shot types and camera movements 
• Some of the editing techniques used help to make the lead character appear more 'threatening' and 'scary'
• The editing matches the fast tempo of the song

Negatives:

• Its only suitable for a limited audience, for example children would probably not like this video

Ed Sheeran - Give Me Love

Positives:

• It also has a clear narrative
• It uses a range of settings which prevent the video from becoming repetitive 
• The use of diegetic sound at the beginning helps to establish the situation
• It uses a range of shot types which help to hold the viewers interest
• The concept is simple but has a modern twist which makes the video appear more entertaining 

Negatives:

• Camera movement is limited (there arent many pans or tilts, etc)
• Its not very original 

Paramore - Still Into You

Positives:

• It has a lot of elements which when put together become quite entertaining 
• It uses lots of different props which adds to the entertainment
• The costumes used help to reflect the band members personalities 
• The editing matches the fast tempo of the song 
• It uses lots of different shots which prevents you from getting bored
• The bright colours and lighting reflect the pop nature of the song 

Negatives:

• It doesnt really have a narrative so it can appear slightly confusing at times 
• Its quite childlike and immature
• Its slightly repetitive 

Foals - Inhaler

Positives:

• Its unique and different to most videos, therefore meaning its something I'd be likely to remember
• Its uses several settings preventing the video from becoming boring and repetitive 
• It uses lots of different shots and shot types which prevent it from becoming dull

Negatives:

• The video can be confusing and hard to follow at times 
• It doesnt really follow a narrative 
• It is slightly repetitive